ICC publishes toolkit on the benefits of advertising self-regulation
ICC Albania2020-07-14T10:14:28+02:0026 June 2020 The International Chamber of Commerce (ICC) has released a toolkit to ensure responsible and compliant advertising self-regulation. Advertising and marketing self-regulation is a framework by which the advertising, marketing, agency, and media industry set voluntary rules and standards of practice complementing and enhancing existing general framework laws and regulations. In many countries, self-regulatory organisations are established to enforce the industry’s commitment to these rules. Recognising the lack of common understanding on how self-regulation and advertising concepts work in practice, ICC has published a toolkit comprised of key messages and practical examples to provide relevant stakeholders with a clear picture of









