ICC issues new guidance on environmental claims in marketing and advertising
ICC Albania2022-01-12T17:46:39+02:006 December 2021 ICC has published updated guidance for responsible environmental marketing communications to help marketers and advertisers make truthful and useful environmental claims. As consumers become more interested in the environmental footprint of the products they buy, the updated ICC Framework for Responsible Environmental Marketing Communications (the “ICC Framework”) helps marketers evaluate environmental communications to maintain consumer confidence in these claims. The ICC Framework helps marketers craft environmental messages that adhere to the basic global principles of truthful, honest and socially responsible communications. The climate crisis has sparked growing momentum on climate action globally, including collective efforts by governments and