Train the Trainers workshops: Internationalization and digital tools for SMEs
Marriott Tirana Hotel Sheshi Italia, TiraneThis Training of Trainers (ToT) programme consists of two complementary workshops, each delivered through focused sessions, combining internationalization and digitalization for SME support. It equips participants with the skills to train Chambers of Commerce and Business Associations on export readiness, market access, export marketing, compliance, and performance monitoring. The programme also integrates digital tools, e-commerce, innovation, sustainability, and the use of AI, alongside practical methodologies for delivering engaging and impactful training. This workshop is part of the EBRD project ''Improving Investment Climate in Albania: Building the Capacity of Business Associations-supported programme'', implemented by the European Bank for Reconstruction and Development