ICC Principles on Automatic Subscription Renewals
ICC Albania2023-06-09T16:17:28+02:00Document - ICC Principles on Automatic Subscription Renewals These first of their kind ICC principles help to interpret the fundamental global standards of the ICC Marketing Code to offer more specific guidance on issues unique to automatic renewals. This paper highlights five best practices businesses should apply when offering automatic subscription renewals, specifically around disclosure, consent, written confirmation, cancellation and notice. Similarly, countries seeking to establish or enhance marketing self-regulation codes can look to these principles to easily adapt them into their national codes. When dealing with automatic renewals, what are the best practices businesses should consider? Automatic renewals are